Teenage Research Unlimited, Inc. (TRU) was successfully acquired by WPP plc through its Research International subsidiary. TRU is a full-service market research firm, providing both qualitative and quantitative research to clients across a variety of industries. TRU is the nation’s teen market research industry leader and historically has been the only firm to dedicate its resources solely to understanding teens. The Company’s research is used by many of the world’s leading consumer branded products companies.
Research International is a Chicago-based market research subsidiary of WPP plc, a large publicly-traded global advertising and marketing firm headquartered in London, UK.